Avik has invested 22 years in the automotive and oil & gas industries with renowned names including Maruti Suzuki, Caltex, ExxonMobil, Apollo Tyres, PSA Peugeot Citroen and Volkswagen and headed a global brand consulting firm called Saffron Brand Consultants in India & South Asia for a year. In 2014, he co-founded a brand strategy consultancy, “Expereal”. He transforms brands to transform businesses, and likes to sketch, follow trivia, listen to music, and write on subjects from automotive to brand strategy to socio-economic issues.